February 2012
6 posts
12 tags
Leading them to Water and Letting them Drink
Marketing and Social Sharing
If you’re trying to figure out where to spend your precious advertising dollars, or are looking to develop social mechanisms to integrate into your product or service, there are a couple tried-and-tested ways to win over new users and customers:
Build a Better Metaphor
Before Facebook and Myspace there was Friendster. Although popular initially, Friendster...
7 tags
Safety And Numbers
Keeping the Internet Brand-Safe
As a whole, the internet remains neither family-friendly nor brand-safe. For every PG-photo on Flickr there are a dozen or more salacious and offensive sites clamoring for attention, and sometimes from Google results alone, it’s difficult to tell the difference.
Add to this dilemma problems with malware, spam accounts on social services and unscrupulous...
12 tags
Meaningful Followers
How To Get Your Numbers Up
It’s easy to get your social follow numbers up - there are a countless number of online services that offer hundreds or even thousands of follows or subscribers for a relatively small price, but such a strategy doesn’t help you create audience engagement or build your brand.
In order to accumulate real eyeballs of people that matter, you have to first...
7 tags
Lowering Barriers
Getting Users to Share and Customers to Buy
High-quality content creation has historically seemed like the rarefied realm of wackos, geeks and genius creatives.
For most of human history this may have been true, but for the last few years this idea has increasingly lost its validity. Here’s why:
In part, the barriers to content-creation have been falling at a steady rate: first,...
7 tags
Why McDonalds and RIM got Hijacked
Promoted Tags and Videos Can Empower Cynics.
Here’s What To Do About It.
It seems like the Brand managers and advertising strategists at RIM and McDonalds weren’t paying attention to one of the most important lessons they presumably learned for their MBAs:
Advertising refers to the way that companies communicate with consumers, not the other way around.
Promoting your company’s...
