March 2012
41 posts
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Nissan Comes to Bollywood
Nissan’s new ads, produced by AKQA, feature Bollywood actor Ranbir Kapoor and demonstrates the ability of Nissan’s vehicles to make true love flourish.
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HTC Planning to Spend Big on New Campaign
Hopes to Take on Nokia and iPhone
In this campaign, HTC launches a fashion student and model out of an airplane to enact a skydiving photoshoot.
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Japanese Sneaker Brand Focuses On Process
Shoes Like Pottery produces their attractive, canvas shoes by baking on the rubber soles in a kiln. Located in Kurume, Japan, Shoes like Pottery charges between $145 and $195 for the privilege of owning these artisanal pieces.
See more photos
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More Great Cat Videos (among others) from Columbia
Are Cats the Ultimate Marketing Tool?
Columbia Sportswear has recently introduced some new ads which highlight their next-generation moisture-wicking waterproof coat technology. See all the new ads after the jump.
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Iconic American Family
Can you tell which family this photo represents?
Via
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Aziz Ansari Begins With Amex
In this ad, Ansari promotes the new American Express Sync feature, profiled on Ad Insight Daily, in the context of a failed relationship. It’s pretty fun.
To read more about the campaign, check out the source.
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Very Sweet Ad from Pringle Scotland
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Shocking New Ads from MADD
MADD, or Mothers Against Drunk Driving, has just released two shocking new PSAs to prevent teens from drinking.
Check them out here:
(trigger warning)
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Wes Anderson's New Spot for the Sony Xperia
Sony “Mind of a Child” from H.K. McCANN on Vimeo.
This is a creative piece by Wes Anderson from McCann Worldgroup for Sony’s brand campaign for Xperia. It bills itself as Wes Anderson brining a child’s vision to life.
(Thanks Kristen!)
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Old Navy's 90s Nostalgia
Old Navy’s recent ads highlight the bright colors of its new Spring and Summer line by enlisting the cast of Blossom to have a wacky adventure in a fantasical geodesic garden/factory.
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Chipotle Capitalizes on Advertising
Chipotle is now working with Billboard Ecology to collect the remnants of their billboards and convert them into these lovely one-of-a-kind bags to sell them on the Chipotle Store.
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The Risks of Craigslist
One Company Attempts to Capitalize on Craiglist’s Relative Anonymity
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Foreign Objects in One's Food
One of the most viral news items in the US is the appearance of a foreign objects in food - people love to share and talk about mice, chicken heads, human body parts and other odds and ends which sometimes end up in mass-produced and processed foods and drinks.
“What a great idea!” thought ColensoBBDO, and decided to launch a campaign to plant twigs in boxes of cider for their...
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Advertising on Pinterest?
Over at Adverblog, there’s some excellent coverage of the recent Pinterest campaign for Kotex by Israeli agency Smoyz. It looks like they were able to generate huge engagement numbers by sending out custom gift boxes to influential women pinners using the service.
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Overwhelming Hunger Games Popularity
According to the New York Times, tickets for Lionsgate’s “The Hunger Games,” which opens tonight nationwide, are selling at the blistering pace of 10 per second.
In her Times piece, Brooke Barnes notes that some theaters have added 3am screenings in order to accommodate larger-than-average audiences, but doesn’t speculate on the reasons for the film’s popularity.
...
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Drag Queens Take on Chik-Fil-A
If you haven’t yet seen the viral hit by a trio of drag queens intended to taken on Chik-fil-A for its support of radical Christian fundamentalism, you owe it to yourself to take a look.
The emergence (and virality) of this video highlights the trend of activists taking to social media like YouTube to protest injustice and greed. Can’t wait to see Chik-fil-A’s response!
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Top 10 Ad Agencies pt. 2
This post concludes our list with the top 5 ad agencies working today.
5 - Crispin Porter + Bogusky
Although CP + B has taken a lot of flak in recent months for the bro-quality of their advertisements and lost important clients such as VW and Burger King (see this Slate piece), there’s still a lot they’re doing right.
CP + B has excelled recently at generating a lot of buzz, and...
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Time Publishes The 140 Best Twitter feeds →
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Where Would Don Draper Work Today?
This beautiful Infographic from Graph Effect shows where each major cast member of Mad Men would be working if they were around today.
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Keep Calm and Keep Reading
This lovely short YouTube video tells the history of the popular WWII-era “Keep Calm and Carry On” poster re-discovered in a British bookshop in 2000.
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Top 10 Ad Agencies pt. 1
The Top 10 Ad Agencies
Who They Are - Why They’re Winning
There’s no surer sign that the times are a-changin’ than to notice the shakeups happening throughout the advertising world. The increasing shift towards online and interactive media is leaving some old ad powerhouses in the dust, while benefitting upstarts with crazy ideas.
The powerful ad agencies of previous...
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The Apple Market
Do Apple’s Beautiful Devices Sell Themselves, or is There Marketing Going on Somewhere?
By now, you’ve probably heard that Apple released a new iPad recently.
Most readers are thinking “duh - who didn’t hear the news?” and indeed, virtually every industry is effected by this launch - iPad is a portal to advertising, a tool for professionals and a toy for anyone...
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Advertising From the Future →
In order to promote the upcoming film Prometheus, Director Ridley Scott and writer Damon Lindelhof worked together to create a TED talk, aping the format of the popular “big-ideas” conference presentation. Directed by Scott’s son, Luke, the talk tells the story of a futuristic-CEO and presages the events of the film.
Click here to watch the TED talk.
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Internet Preferred to TV in Brazil, Mexico
According to a new article published today in Advertising Age, a recent survey of attitudes found that online adoption rates in Brazil and Mexico are skyrocketing - from 47% and 38% to to 57% and 48% respectively by 2016.
Accompanying increasing growth in broadband is also massively increasing growth in mobile web usage and time spent interacting with mobile devices.
Now more than ever...
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The Power of Nostalgia
Harnessing The Past to Sell The Future
According to Google, online advertising turns 18 this year, and while the first ads were merely banner display ads prompting a user to click, marketers and advertisers have exploded the possibilities of the format.
In their recent Project Re:Brief, Google worked with a number of famous creatives to re-imagine famous ads from the 20th century for the...
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Brands Vs. Celebrities
Gaining a Following Online
Chris Copeland’s recent piece on Advertising Age makes an interesting argument about brands on Twitter - that brands should position themselves as celebrities.
In a world where celebrities have enormous followings on Twitter, Copeland argues, brands must respond by being celebrities themselves.
Certain elements of this argument have merit - brands definitely...
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Brand Safety and Social Media
Controlling Who Talks and What They’re Saying
Brand managers are concerned about few things more than safety. A product’s message to its target market has to be on-message, and undiluted by salacious rumors, inappropriate framings and racy contexts.
To hear advertisers speak about the explosion of social media is to hear both exclamations of joy at the opportunities that exist for...
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The Agency Model is Broken
It’s Time to Ditch the Mad Men
Looking around the national advertising landscape, it’s obvious that there is a shift going on in where the eyeballs are, and that the advertising strategy has yet to catch up.
If you don’t already know what this means, take a look at the pre-roll ads on video sites like FunnyOrDie or YouTube, and the banner ads that persist on videos around the...
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Tons of Metric
Tracking ROI and Key Metrics in Social Campaigns
As a marketer, one of the most important parts of your job is making sure that the social campaigns you conduct are successful, and the only way to know that is to track the metrics. To transform those metrics into something useful, you have to know what to look for and how they work - something that even MBAs with advertising focuses often lack...
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Reviews Versus Endorsements
Developing a Social Strategy for Your Business
Several recent financial successes by online review sites have got the blogosphere all in a tizzy about the popularity and potential of online reviews. Undoubtedly, one of the net’s many useful features is that it allows consumers to crowdsource their selection of commercial spaces and and products.
The problem with review sites, however, is...
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Giving the People What They Want
How to Make Crowdsourcing Work for You
Crowdsourcing was first coined in in 2006 article by Jeff Howe in Wired Magazine. Crowdsourcing refers to a distribution model that involves networks of people whose collective labor or intelligence is brought to bear on a common task.
Crowdsourcing has been used to great effect by non-profit services such as Wikipedia, and the X Prize, not to mention...
