May 2012
26 posts
6 tags
The Prometheus Paris Metro Stop
We’ve posted before about Ridley Scott’s upcoming film Prometheus, but the latest stunt really pulls out all the stops and transforms an abandoned Paris Metro stop into an ad for the film that lets riders imagine themselves on an alien world for a few short moments.
5 tags
Ad-Supported Afterlife
The notion that people will be able to download their consciousnesses into computers has been the stuff of science-fiction for ages. Humorist Tom Scott (of Klouchebag.com fame recently developed the idea of an ad-supported hyperreality that he demos in the video above. A sardonic take on the possibilities afforded by technology.
8 tags
How to Diffuse a Klout Bomb
In the last month, there have been two memes which have taken aim squarely at Klout’s self-importance and ultimate meaninglessness. The first, Kloutbombing, is in reference to the way that your friends (or enemies) can list your online social presence as being influential for topics that are irrelevant or irreverent (e.g. farts, diapers, etc).
The second development is a bit more...
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Amazing Underwater Content
In GoPro’s latest spot for its HD cameras, two divers take the viewer into an amazing underwater world. Truly a captivating spot.
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Pepsi's New Branded Content Strategy
In this new spot for Pepsi Max, NBA rookie of the year Kyrie Irving poses as an elderly man while he takes on some “regular guys” at a pickup game in New Jersey, with predictable results.
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Hilarious and Depressing Anti-Copywriting
If you’ve ever seen an ad in a magazine or on a billboard and thought “that copy is terrible and suggests its own bitter response” then you’re going to like The Depressed Copywriter, which features all manner of depressing/sarcastic takes on advertising that’s reminiscent of Adbuster’s “Culture Jam” series of the early 2000s.
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Uniqlo's Alarm App?
For its latest campaign, Japanese clothing retailer Uniqlo has partnered with Grammy nominee Cornelius (aka Keigo Oyamada) as well as Yoko Kanno to create a beautiful sounding and looking alarm clock application that wakes users with gentle song. Check out this beautiful video as well. It’s available for free from the App Store and Android Marketplace.
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What's the ROI of Your Mother?
In this hilarious and insightful talk from Gary Vaynerchuk at 500inc, he compares the ROI on traditional media like billboards and magazines to contemporary social media ROI. Turns out that social media generates more engagement and better metrics. What a shocker.
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Gorgeous Branding Reel - MiTV
Argentinian TV station MiTV shows off this gorgeous new branding reel to get the look and feel “just so.”
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"We're Better Together"
This great spot from Wing Young for El Circulo really puts the viewer on edge thanks to taking on the tried-trope of good guys splitting up in horror movies.(Thanks, Koumiko!)
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"The Employees First Effect"
In this “tribute to the makers of our world,” IT company HCL Technologies provides an epic voiceover narration and accolade to the “employees” out there, which, according to HCL Technologies, is just about everyone. So way to go.
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VW Goes for Dad's Heartstrings
You want your kid to stay safe, right? Or do you just want to cry at commercials?
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Going Further With Branded Content
Ford’s latest spot for its 2013 lineup does something that few manufacturers have dared to do - it ditches the logo entirely.
That’s right - the iconic scripted “Ford” in white on blue is gone and in its place this ad features… nothing. Ford’s message in this ad is twofold - on the one hand, they’re saying the obvious, that “Ford cars stand on...
7 tags
Sacha Baron Cohen Trolls DC Diplomats
In the latest publicity stunt to promote his upcoming film “The Dictator,” Sacha Baron Cohen has mailed fake invitations from “Robert Mugabe” to attend a screening of the film at the presidential residence in Harare, Zimbabwe. Some might consider this offensive, and others entirely within the spirit of the film. Sound off in the comments.
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Dior's Secret Versailles Garden
The latest spot from Dior showcases the always-fleeting and ephemeral elegance of beautiful models in absurd clothes prancing around an empty Versailles.
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Canadian Athletes Are Unstoppable
This new campaign from BBDO Toronto showcases Canadian runner Alister McQueen as he races around a track surrounded by impediments, symbols like wheelchairs, emergency room gear and other scenes, demonstrating that for an athlete - even an athlete that’s missing a leg - unstoppability is always the goal.
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Movie Industry Shoots Self in Foot
The MPAA has long been known to be a major foe of the legitimate consumers who purchase its members’ products. One of their longest-standing issues is the horribly annoying FBI anti-piracy warnings, which plague legitimate purchases but are conveniently left-out of pirated versions of media.
Rather than abolishing these unskippable screens, the MPAA has decided to add an additional screen...
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Volkswagon's Lighthearted New Spots
In the latest spots from Volkswagon, we see some great storytelling via brief vignettes which extol the car’s features in ways that you would expect. Above, the viewer hears about all the engineering that went into creating a beautiful door-closing sound, and below, we see two young men who survived a collision and are only able to be worried about their punishment by virtue of the...
7 tags
Ikea's Amazing Public Bathroom
In this brilliant campaign from Ikea, we see a public toilet they’ve built in Milan during Design Week. Ikea constructed an elaborate interior, lavishly decorated like a personal home, all done in iconic Ikea style, of course. Great reactions, although having hidden cameras in a bathroom has always seemed a little sketchy to us.
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Obama Camp Releases Women's Spot
The Obama campaign has recently released a clip-reel highlighting Romney’s record on women’s issues. We’re interested to see how Romney fires back.
Also igniting a firestorm in the blogosphere is the latest Obama camp infographic about women’s health under so-called “Obamacare”:
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Potato Heads Take It All Off
Revered childhood icons Mr. & Mrs. Potato Head shuck most of their accessories for this controversial new spot for Playskool, put together by DDB Paris.
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DWT - Driving While Texting
In this spot from Belgian’s RYD (Responsible Young Drivers) - some people who are taking drivers tests are misled to believe that texting while driving has become a part of the curriculum and are tested on their ability to text while driving - with predictable results.
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Hilarious SPCA PSA
In the latest SPCA public-service ad, we are introduced to Sultan the Tomcat, the father of more than 300 offspring. Great spot.
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Kenneth Cole Takes on Teacher's Unions
Kenneth Cole has decided to pull a billboard in Manhattan which criticizes public schoolteachers as being overpaid. A Kenneth Cole spokesperson, DAvid Sirota concedes that the issue is “too complex for a billboard” and that the fashionable clothier will be taking it down.
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Ashton Kutcher's Racist Fail
Ashton Kutcher is famous for many things, as media personality and venture capitalist and has increasingly come under fire for his half-baked philanthropy schemes.
While his recent return to popular TV show “Two and a Half Men” seemed to herald a return to prominence for the embattled Kutcher, his latest advertising campaign may signal that he’s more tone-deaf than back-on-top....
3 tags
Amazing Stop-Motion Paper-Art Music Video
by creative David Lüpschen
