April 2012
50 posts
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Latest Viral Spot for Ridley Scott's "Prometheus"
In the latest viral spot to promote the launch of Ridley Scott’s “Prometheus,” the viewer is presented with an android, David, introducing and promoting himself as a product.
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Are These Nuts Manly Enough?
Planters’ New Marketing Strategy for Their Nut Mixes
In order to reach teens and young adult men, Planters Nuts has created a new ad which features a team of anthropomorphized nuts who are on a mission to save the world.
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How's Your Breath?
Tic Tac’s Latest Campaign Knocks em Over
In the latest spot from Tic Tac, which has already reached 2 million views, French streetwalkers are reminded that their breath might be able to use some minty freshness by faking the collapse of all of France from their bad breath alone. Upon consuming a Tic Tac, however, they are hailed as a hero.
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Diet Coke as Haute Couture?
To launch Diet Coke’s new bottles, Coke enlisted the renowned Jean-Paul Gaultier to create some unique takes on the classic design. In them, he dresses up the bottles in both his classic Breton sailor stripes and some exotic corsetry. Ooh la la!
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Adorable Glad Animal Family
in this recent spot from San Francisco-based Evolution bureau, an animatronic animal family is created and styled like a popular family sitcom in order to show off the utility of Glad’s latest garbage-bag line.
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London Mayor Pulls Bigoted Bus Ads
While many years of psychological research refute the idea that sexual orientation is malleable, Christian organizations like Core Issues Trust continue to promote the idea that gay people can be “converted” and become heterosexual. In response to a recent Core Issues Trust campaign on busses in the UK, London mayor Boris Johnson decided to have the have the ads pulled before they...
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The Republican National Convention Joins Forces...
According to a recent article in Politico, The Grand Old Party has partnered with YouTube as “The Official Social Platform and Live Stream Provider” for the Republican National Convention this August in Tampa, Fla.
This is part of a growing trend of politicians to make use of social media and other web resources. GOP officials are keenly aware of the Obama campaign’s adroit use...
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Soviet-era Anti-Drunkenness Posters
In this recent post on Russian advertising review Adme, a variety of the most-popular Soviet-era posters decrying alcoholism are on display. Although all the text is in cyrillic, the images tell the whole story.
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Is the World Ready?
For a Bacon Sundae?
Burger King has just launched a Nashville-only trial run of a new sundae which features not only the traditional ice cream, chocolate and caramel, but has added a single piece of crispy bacon.
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TNT "Adds A Little Drama" to Belgian Town
In order to promote awareness of it’s launch in Belgium, dramatic television channel TNT placed a “big red push button” in the square of an “average Flemish town.” When an unsuspecting resident hit the button, some pretty dramatic action started.
(thanks Nick!)
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DJs Hack BMX Bike
Cogoo, the Japanese bike-sharing program, has collected a group of DJs and hackers to transform an ordinary BMX bike into a music-generating “Turntable Rider” which transforms the rider’s tricks into beautiful sounds. Check it out:
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Waveform Sculpture Promotion
To promote the upcoming release of Benga’s single I Will Never Change, studio Us used vinyl records to create a wave form sculpture. 960 pieces of vinyl were used.
Check out the video after the jump.
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The New Portlandia-Inspired Political Ad
Eileen Brady’s mayoral campaign for Portland, Oregon has just released a new ad featuring a parody of the popular IFC program. It’s pretty well done.
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McDonald's Reflective Billboard
McDonalds, through agency Cossette, has created a sign made of reflective material which, while in darkness is invisible, but exposed to the headlights of cars announces to drivers that McDonalds is open all night long.
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Top 10 Creatives of the Week
PSFK publishes its top 10 creatives of the week.
(image credit: Carl Whymark)
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Ads of Yore: Calvert
In this interesting post on Phil Are Go!, the author takes the time to examine an ad for Calvert blended whiskey in detail, examining all the little touches that make it a powerful ad, and psychoanalyzing the motivations and intentions of the creatives who were responsible for the campaign. Worth checking out.
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First Treetop Applejuice Ad in Thirty Years
Treetop Attempts to Capture the Wonder of Youth
In this new spot from Treetop Apple Juice by Cole & Weber United, stress is placed both on the ‘natural, organic’ quality of the Apples, and the ability of the apple juice to preserve the childlike sense of wonder which children experience as they throw rocks into streams, hold giant bullfrogs and run along train tracks
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Colorado's Marijuana Billboards
Colorado Marijuana legalization proponents have created a billboard announcing that Marijuana is a perfectly fine drug to consume, and arguing that there are many ways it is preferable to alcohol.
