Pepsi: Gateway to Pop Culture?
Pepsi is well-known for its marketing and advertising efforts, but this year is pulling all the stops to promote some of its many brands.
The new “Live for Now” campaign is based around Pepsi’s historic position of leveraging pop culture in its advertisements and includes a “Pepsi Pulse” interactive website which Pepsi hooes will serve as a major portal for those looking to tap the online Zeitgeist.
(Source: mediabistro.com)
