adinsight daily

The Prometheus Paris Metro Stop

Wed, 30 May 2012 05:38:03 -0400

We’ve posted before about Ridley Scott’s upcoming film Prometheus, but the latest stunt really pulls out all the stops and transforms an abandoned Paris Metro stop into an ad for the film that lets riders imagine themselves on an alien world for a few short moments.

Ad-Supported Afterlife

Wed, 30 May 2012 05:22:27 -0400

The notion that people will be able to download their consciousnesses into computers has been the stuff of science-fiction for ages. Humorist Tom Scott (of Klouchebag.com fame recently developed the idea of an ad-supported hyperreality that he demos in the video above. A sardonic take on the possibilities afforded by technology.

How to Diffuse a Klout Bomb

Wed, 30 May 2012 05:19:00 -0400

In the last month, there have been two memes which have taken aim squarely at Klout’s self-importance and ultimate meaninglessness. The first, Kloutbombing, is in reference to the way that your friends (or enemies) can list your online social presence as being influential for topics that are irrelevant or irreverent (e.g. farts, diapers, etc).

The second development is a bit more bitter:

Klouchebag is a service which pokes fun at the delusional and annoying behavior of Twitter users and others who attempt to create a high Klout score by ranking the “klouchiness” of Twitter styles. Funny.

Amazing Underwater Content

Thu, 24 May 2012 04:35:43 -0400

In GoPro’s latest spot for its HD cameras, two divers take the viewer into an amazing underwater world. Truly a captivating spot.

Pepsi's New Branded Content Strategy

Wed, 23 May 2012 02:37:01 -0400

In this new spot for Pepsi Max, NBA rookie of the year Kyrie Irving poses as an elderly man while he takes on some “regular guys” at a pickup game in New Jersey, with predictable results.

Hilarious and Depressing Anti-Copywriting

Sat, 19 May 2012 01:11:00 -0400

If you’ve ever seen an ad in a magazine or on a billboard and thought “that copy is terrible and suggests its own bitter response” then you’re going to like The Depressed Copywriter, which features all manner of depressing/sarcastic takes on advertising that’s reminiscent of Adbuster’s “Culture Jam” series of the early 2000s.

Uniqlo's Alarm App?

Thu, 17 May 2012 23:11:40 -0400

For its latest campaign, Japanese clothing retailer Uniqlo has partnered with Grammy nominee Cornelius (aka Keigo Oyamada) as well as Yoko Kanno to create a beautiful sounding and looking alarm clock application that wakes users with gentle song. Check out this beautiful video as well. It’s available for free from the App Store and Android Marketplace.

What's the ROI of Your Mother?

Thu, 17 May 2012 18:36:00 -0400

In this hilarious and insightful talk from Gary Vaynerchuk at 500inc, he compares the ROI on traditional media like billboards and magazines to contemporary social media ROI. Turns out that social media generates more engagement and better metrics. What a shocker.

Gorgeous Branding Reel - MiTV

Wed, 16 May 2012 21:43:48 -0400

Argentinian TV station MiTV shows off this gorgeous new branding reel to get the look and feel “just so.”

"We're Better Together"

Wed, 16 May 2012 21:27:59 -0400

This great spot from Wing Young for El Circulo really puts the viewer on edge thanks to taking on the tried-trope of good guys splitting up in horror movies.(Thanks, Koumiko!)

"The Employees First Effect"

Wed, 16 May 2012 02:43:41 -0400

In this “tribute to the makers of our world,” IT company HCL Technologies provides an epic voiceover narration and accolade to the “employees” out there, which, according to HCL Technologies, is just about everyone. So way to go.

VW Goes for Dad's Heartstrings

Wed, 16 May 2012 02:32:49 -0400

You want your kid to stay safe, right? Or do you just want to cry at commercials?

Going Further With Branded Content

Thu, 10 May 2012 04:43:00 -0400

Ford’s latest spot for its 2013 lineup does something that few manufacturers have dared to do - it ditches the logo entirely.

That’s right - the iconic scripted “Ford” in white on blue is gone and in its place this ad features… nothing. Ford’s message in this ad is twofold - on the one hand, they’re saying the obvious, that “Ford cars stand on their own and speak for themselves” and stick out in a sea of sameness. That message is something consumers have heard before. But Ford is putting their money where their mouth is and betting that the artistic content of the ad alone is going to help sell Ford’s cars.

Our guess? Ford’s doing something smart here - Advertising is becoming less and less about slapping logos on top of a good story - it’s becoming the story itself.

Sacha Baron Cohen Trolls DC Diplomats

Thu, 10 May 2012 04:28:00 -0400

In the latest publicity stunt to promote his upcoming film “The Dictator,” Sacha Baron Cohen has mailed fake invitations from “Robert Mugabe” to attend a screening of the film at the presidential residence in Harare, Zimbabwe. Some might consider this offensive, and others entirely within the spirit of the film. Sound off in the comments.

Dior's Secret Versailles Garden

Thu, 10 May 2012 04:25:12 -0400

The latest spot from Dior showcases the always-fleeting and ephemeral elegance of beautiful models in absurd clothes prancing around an empty Versailles.

Canadian Athletes Are Unstoppable

Thu, 10 May 2012 04:21:00 -0400

This new campaign from BBDO Toronto showcases Canadian runner Alister McQueen as he races around a track surrounded by impediments, symbols like wheelchairs, emergency room gear and other scenes, demonstrating that for an athlete - even an athlete that’s missing a leg - unstoppability is always the goal.

Movie Industry Shoots Self in Foot

Wed, 09 May 2012 21:16:42 -0400

The MPAA has long been known to be a major foe of the legitimate consumers who purchase its members’ products. One of their longest-standing issues is the horribly annoying FBI anti-piracy warnings, which plague legitimate purchases but are conveniently left-out of pirated versions of media.

Rather than abolishing these unskippable screens, the MPAA has decided to add an additional screen with a Homeland Security Badge:

Volkswagon's Lighthearted New Spots

Wed, 09 May 2012 20:25:59 -0400

In the latest spots from Volkswagon, we see some great storytelling via brief vignettes which extol the car’s features in ways that you would expect. Above, the viewer hears about all the engineering that went into creating a beautiful door-closing sound, and below, we see two young men who survived a collision and are only able to be worried about their punishment by virtue of the car’s safety - something that’s very much out of their minds, but that viewers, especially parents, would been keenly aware.

Ikea's Amazing Public Bathroom

Mon, 07 May 2012 13:43:08 -0400

In this brilliant campaign from Ikea, we see a public toilet they’ve built in Milan during Design Week. Ikea constructed an elaborate interior, lavishly decorated like a personal home, all done in iconic Ikea style, of course. Great reactions, although having hidden cameras in a bathroom has always seemed a little sketchy to us.

Obama Camp Releases Women's Spot

Thu, 03 May 2012 20:33:00 -0400

The Obama campaign has recently released a clip-reel highlighting Romney’s record on women’s issues. We’re interested to see how Romney fires back.

Also igniting a firestorm in the blogosphere is the latest Obama camp infographic about women’s health under so-called “Obamacare”: