What’s the ROI of Your Mother?
In this hilarious and insightful talk from Gary Vaynerchuk at 500inc, he compares the ROI on traditional media like billboards and magazines to contemporary social media ROI. Turns out that social media generates more engagement and better metrics. What a shocker.
(Source: stellar.io)
Buzzfeed CEO on Emotional Marketing
Buzzfeed CEO Jonah Peretti is concerned with marketers who want to spread messages which consumers find insulting and that reflect poorly on them. We should be making ads, he argues, which encourage people to share without feeling like jerks.
(Source: adage.com)
Tumblr Announces Paid Advertising
Chances are, if you’re reading this blog, you’re familiar with Tumblr. Although Tumblr is 5 years old, it has only recently began allowing users to highlight certain posts on their blogs for $1. Beginning soon, Tumblr will begin posting ads to users dashboards for a variety of corporate partners.
Top 10 Ad Agencies pt. 2
This post concludes our list with the top 5 ad agencies working today.Giving the People What They Want
How to Make Crowdsourcing Work for You
Crowdsourcing was first coined in in 2006 article by Jeff Howe in Wired Magazine. Crowdsourcing refers to a distribution model that involves networks of people whose collective labor or intelligence is brought to bear on a common task.
Crowdsourcing has been used to great effect by non-profit services such as Wikipedia, and the X Prize, not to mention serving as the funding model for virtually every charity and non-profit organization which does outreach work.
Although it has been popular for some time as a non-profit tool, it can also bring in huge returns for your business. Here are some good ways to crowd source, and why it’s so attractive for businesses and the crowd.
Leading them to Water and Letting them Drink
Marketing and Social Sharing
If you’re trying to figure out where to spend your precious advertising dollars, or are looking to develop social mechanisms to integrate into your product or service, there are a couple tried-and-tested ways to win over new users and customers:
Meaningful Followers
How To Get Your Numbers Up
It’s easy to get your social follow numbers up - there are a countless number of online services that offer hundreds or even thousands of follows or subscribers for a relatively small price, but such a strategy doesn’t help you create audience engagement or build your brand.
Lowering Barriers
Getting Users to Share and Customers to Buy
High-quality content creation has historically seemed like the rarefied realm of wackos, geeks and genius creatives.
For most of human history this may have been true, but for the last few years this idea has increasingly lost its validity. Here’s why:
