VW Goes for Dad’s Heartstrings
You want your kid to stay safe, right? Or do you just want to cry at commercials?
(Source: hypervocal.com)
Going Further With Branded Content
Ford’s latest spot for its 2013 lineup does something that few manufacturers have dared to do - it ditches the logo entirely.
That’s right - the iconic scripted “Ford” in white on blue is gone and in its place this ad features… nothing. Ford’s message in this ad is twofold - on the one hand, they’re saying the obvious, that “Ford cars stand on their own and speak for themselves” and stick out in a sea of sameness. That message is something consumers have heard before. But Ford is putting their money where their mouth is and betting that the artistic content of the ad alone is going to help sell Ford’s cars.
Our guess? Ford’s doing something smart here - Advertising is becoming less and less about slapping logos on top of a good story - it’s becoming the story itself.
(Source: adage.com)
Volkswagon’s Lighthearted New Spots
In the latest spots from Volkswagon, we see some great storytelling via brief vignettes which extol the car’s features in ways that you would expect. Above, the viewer hears about all the engineering that went into creating a beautiful door-closing sound, and below, we see two young men who survived a collision and are only able to be worried about their punishment by virtue of the car’s safety - something that’s very much out of their minds, but that viewers, especially parents, would been keenly aware.
(Source: mediabistro.com)
Haute Couture Ads for Gucci’s Fiat 500
In the most recent spot’s for Fiat’s special edition 500 by Gucci, Fiat and Gucci invited several brilliant creatives to design ads. Others can be seen after the jump.
(Source: psfk.com)
