The Prometheus Paris Metro Stop
We’ve posted before about Ridley Scott’s upcoming film Prometheus, but the latest stunt really pulls out all the stops and transforms an abandoned Paris Metro stop into an ad for the film that lets riders imagine themselves on an alien world for a few short moments.
(Source: adverblog.com)
How to Diffuse a Klout Bomb
In the last month, there have been two memes which have taken aim squarely at Klout’s self-importance and ultimate meaninglessness. The first, Kloutbombing, is in reference to the way that your friends (or enemies) can list your online social presence as being influential for topics that are irrelevant or irreverent (e.g. farts, diapers, etc).
The second development is a bit more bitter:
Klouchebag is a service which pokes fun at the delusional and annoying behavior of Twitter users and others who attempt to create a high Klout score by ranking the “klouchiness” of Twitter styles. Funny.
(Source: whattheklout.com)
Amazing Underwater Content
In GoPro’s latest spot for its HD cameras, two divers take the viewer into an amazing underwater world. Truly a captivating spot.
(Source: stellar.io)
Pepsi’s New Branded Content Strategy
In this new spot for Pepsi Max, NBA rookie of the year Kyrie Irving poses as an elderly man while he takes on some “regular guys” at a pickup game in New Jersey, with predictable results.
(Source: reddit.com)
Hilarious and Depressing Anti-Copywriting
If you’ve ever seen an ad in a magazine or on a billboard and thought “that copy is terrible and suggests its own bitter response” then you’re going to like The Depressed Copywriter, which features all manner of depressing/sarcastic takes on advertising that’s reminiscent of Adbuster’s “Culture Jam” series of the early 2000s.
(Source: adweek.com)
Uniqlo’s Alarm App?
For its latest campaign, Japanese clothing retailer Uniqlo has partnered with Grammy nominee Cornelius (aka Keigo Oyamada) as well as Yoko Kanno to create a beautiful sounding and looking alarm clock application that wakes users with gentle song. Check out this beautiful video as well. It’s available for free from the App Store and Android Marketplace.
(Source: mediabistro.com)
What’s the ROI of Your Mother?
In this hilarious and insightful talk from Gary Vaynerchuk at 500inc, he compares the ROI on traditional media like billboards and magazines to contemporary social media ROI. Turns out that social media generates more engagement and better metrics. What a shocker.
(Source: stellar.io)
Gorgeous Branding Reel - MiTV
Argentinian TV station MiTV shows off this gorgeous new branding reel to get the look and feel “just so.”
(Source: stellar.io)
“We’re Better Together”
This great spot from Wing Young for El Circulo really puts the viewer on edge thanks to taking on the tried-trope of good guys splitting up in horror movies.(Thanks, Koumiko!)
“The Employees First Effect”
In this “tribute to the makers of our world,” IT company HCL Technologies provides an epic voiceover narration and accolade to the “employees” out there, which, according to HCL Technologies, is just about everyone. So way to go.
(Source: swiss-miss.com)
