The notion that people will be able to download their consciousnesses into computers has been the stuff of science-fiction for ages. Humorist Tom Scott (of Klouchebag.com fame recently developed the idea of an ad-supported hyperreality that he demos in the video above. A sardonic take on the possibilities afforded by technology.
In the last month, there have been two memes which have taken aim squarely at Klout’s self-importance and ultimate meaninglessness. The first, Kloutbombing, is in reference to the way that your friends (or enemies) can list your online social presence as being influential for topics that are irrelevant or irreverent (e.g. farts, diapers, etc).
The second development is a bit more bitter:
Klouchebag is a service which pokes fun at the delusional and annoying behavior of Twitter users and others who attempt to create a high Klout score by ranking the “klouchiness” of Twitter styles. Funny.
For its latest campaign, Japanese clothing retailer Uniqlo has partnered with Grammy nominee Cornelius (aka Keigo Oyamada) as well as Yoko Kanno to create a beautiful sounding and looking alarm clock application that wakes users with gentle song. Check out this beautiful video as well. It’s available for free from the App Store and Android Marketplace.
In this hilarious and insightful talk from Gary Vaynerchuk at 500inc, he compares the ROI on traditional media like billboards and magazines to contemporary social media ROI. Turns out that social media generates more engagement and better metrics. What a shocker.
The MPAA has long been known to be a major foe of the legitimate consumers who purchase its members’ products. One of their longest-standing issues is the horribly annoying FBI anti-piracy warnings, which plague legitimate purchases but are conveniently left-out of pirated versions of media.
Rather than abolishing these unskippable screens, the MPAA has decided to add an additional screen with a Homeland Security Badge:
In this spot from Belgian’s RYD (Responsible Young Drivers) - some people who are taking drivers tests are misled to believe that texting while driving has become a part of the curriculum and are tested on their ability to text while driving - with predictable results.
Many people imagine that they are attractive at a very basic, chemical level, and that others will be attracted to them on the basis of raw animal magnetism. Most wiser folks realize that love and romance are very complicated, but that’s not stopping amorous young people from taking very seriously Judith Prays’s “Pheromone Parties” wherein guests anonymously smell the clothing of the other participants to choose their favorite scents. Wow.